Not all links are created equal, however. Links from relevant and high-quality websites usually move the needle more than links from irrelevant and low-quality websites. In other words, if your site is about Bitcoin, a link from a website about cryptocurrencies will likely positively impact rankings more than one from a website about travel.
Building high-quality links to your website is arguably one of the most challenging aspects of SEO and one of the most in-demand SEO skills.
Learn more: The Beginner’s Guide to Link Building
Technical SEO ensures that search engines like Google can find, crawl, and index your content. Unless they can do all three of these things, it’s unlikely that your pages will show up in the search results.
Let’s take a look at these three things in more detail.
- Find – Google first needs to know that your page exists and where to find it.
- Crawl – Google now needs permission to crawl the page. That’s where a computer program downloads the page’s content.
- Index – Google now needs permission to add your page to its index.
You can solve the first part of the process by ensuring that your page has links from other known pages on your website and is in a sitemap that you’ve submitted to Google.
As for crawling and indexing, you need to ensure that you’re not blocking Google from doing either of these things. This is done using a file called robots.txt (crawling) and a meta tag called meta robots (indexing).
Learn more: The Beginner’s Guide to Technical SEO
2. Put your knowledge into practice
Here’s an apt quote:
Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely. You’ll learn more about SEO in the trenches than any other way.
For example, when I was getting started in SEO, I created a bodybuilding website, as I was interested in the topic at the time. First, I made sure my technical SEO was on point and that Google could find, crawl, and index any content I published. I then did some keyword research to find topics to cover. After that, I began publishing optimized content.
Here’s the first post I published in August 2012: